Privacy Policy

Introduction

Welcome to TheRedRiverRivalry.com ("we," "our," or "the Site"). We are committed to protecting your privacy and being transparent about how we collect and use information when you visit our website.

Affiliate Marketing Disclosure

TheRedRiverRivalry.com participates in affiliate marketing programs with ticket retailers and other service providers including but not limited to:

• Vivid Seats
• StubHub
• SeatGeek
• TicketCity
• Booking.com
• Rentalcars.com
• Other travel and hospitality services

What this means: When you click on affiliate links on our site and make a purchase, we may earn a commission. This comes at no additional cost to you. The price you pay is the same whether you use our affiliate link or go directly to the retailer's website.

We only recommend products and services we believe offer value to our readers. Our affiliate partnerships help us maintain this website and continue providing free content about the Red River Rivalry.

All affiliate links are clearly marked with rel="sponsored" attributes in compliance with FTC guidelines and search engine requirements.

Analytics and Tracking

Cloudflare Web Analytics

We use Cloudflare Web Analytics to understand how visitors use our site. This service:

• Does not use cookies
• Does not track you across websites
• Collects anonymous, aggregated data such as page views, traffic sources, device types, and geographic location
• Measures website performance (Core Web Vitals)
• Is fully GDPR compliant

No personally identifiable information (PII) is collected through Cloudflare Web Analytics.

Google Analytics 4

We use Google Analytics 4 to gain deeper insights into user behavior and improve our content. Google Analytics collects information such as:

• Pages you visit and time spent on each page
• How you arrived at our site (search engine, social media, direct link, etc.)
• Your approximate geographic location (city/region level)
• Device type, browser, and operating system
• Interactions with links and content

Google Analytics uses cookies and similar technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

For more information on how Google uses data, please visit Google's Privacy Policy.

Real User Monitoring (RUM)

We use Cloudflare's Real User Monitoring to measure actual website performance experienced by our visitors. This helps us identify and fix performance issues. RUM data is anonymous and aggregated.

Information We Collect

Automatically Collected Information

• IP address (anonymized in analytics)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Referring website
• Pages visited and time spent on site
• Date and time of visit

Information You Provide

We do not currently collect personal information through forms. If you contact us via email (listed on our Contact page), we will only use your email address to respond to your inquiry.

How We Use Information

We use the collected information to:

• Improve website content and user experience
• Understand which pages and topics are most popular
• Identify and fix technical issues
• Analyze traffic patterns and trends
• Measure the effectiveness of our content
• Track affiliate link performance

Cookies

Our website uses cookies from Google Analytics to enhance your browsing experience and analyze site usage. Cookies are small text files stored on your device.

Types of cookies we use:

• Analytics cookies: Help us understand how visitors interact with our site
• Affiliate tracking cookies: Used by our affiliate partners to track referrals (typically expire after 7-30 days)

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the site, but core content will remain accessible.

Third-Party Links

Our website contains links to external websites including:

• Official university athletics websites (texaslonghorns.com, soonersports.com)
• News sources (ESPN, CBS Sports)
• Ticket marketplaces (affiliate links)
• Travel and hospitality services (affiliate links)

We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Data Security

Our website is hosted on Cloudflare Pages with industry-standard security measures including HTTPS encryption. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

Your Rights

Depending on your location, you may have certain rights regarding your data:

• Right to access information we have about you
• Right to request deletion of your data
• Right to opt out of analytics tracking
• Right to disable cookies via browser settings

Since we collect minimal personal information, most data we collect is anonymous and cannot be tied to individual users.

GDPR Compliance (EU Visitors)

If you are visiting from the European Union, we process your data based on the following lawful grounds:

• Legitimate Interest: To analyze website traffic and improve user experience
• Consent: For cookies set by Google Analytics (you can withdraw consent via browser settings)

California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the site after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Contact Page